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Audio and video

Audio and video

Audio | Video | Hi-Fi for music lovers and film

Automatic Doors

Automatic Doors

Automatic doors of all kinds | Service and Maintenance



Projects and facilities for technical and decorative lighting

Home automation

Home automation

Projects as automation and integration of the entire house

Discover Loewe Oled

Discover Loewe Oled

The real home theater

The real home theater

Martínez Alarcón | Home Automation | Automatic Doors | Lighting | Audio | Video

Martínez Alarcón was established as a company over 25 years ago in Elche with the aim of redefining home automation and automatic doors.

Martínez Alarcón specializes in home automation and multimedia systems. We offer our customers home automation projects and systems, lighting and installation systems for professional audio and video. We distribute and sell the leading brand names in the audiovisual and home and building automation industry.

Our long career has allowed us to work with the leading brands and technologies in the market, being able to address both home projects as in the commercial and industrial sector.

We have a showroom in Elche where we provide the client a personalized treatment and perform product demonstrations.

We are committed to delivering the best service to our clients. We introduce ourselves as a company in permanent innovation in the technology sector, offering the possibility of integrating all home systems (electricity, home automation, lighting, security, automatic doors, audio and video, etc.) with a single company.

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Full services

Reasons to count on us


More than 25 years of experience in the field of automation.


Advisory services and integration projects with own personnel.


Projects and custom tailored to the client installations.


Showroom in Elche where demonstrations of home automation, lighting, automation and audio.

Technical service

Multibrand service and maintenance of automatic doors.


Brands we work